To craft a tourism campaign for Panama, we had to first identify that the countries biggest challenge was actually its biggest selling point -- it's not for tourists. The people we were talking to don't want to be tourists, they want to be adventure seekers, travelers, explorers, connoisseur's. So it was those experiences and that beauty we tried to capture with this campaign.
ECD - Sean Burns
CD - Devon Harris
ACD AD - Rob Cody
ACD CW - Jeff Beck
Senior AD - Ben Conaghan
Senior CW - Tim Cerullo
Film Director - Vincent Urban